Assessing the Levels of Knowledge Transfer Within e-Commerce Websites of Tourist Organisations in Africa
نویسندگان
چکیده
This paper reports research to investigate how tourist organisations based in Africa acquire, disseminate and apply knowledge through their websites. Interactivity is the key to put information into context to become knowledge. A survey found there are some interactive knowledge-transfer tools provided on the websites of African tourist organisations, but only on the few, fully-fledged e-commerce websites was knowledge transfer being effectively utilised. The authors recommend that organisations incorporate more tools to acquire and apply knowledge as it is fundamental for ecommerce success.
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